With the rapidly growing digital world, in-app ad is now the preferred strategy to reach mobile-first users. The mobile users in India, estimated to be over one billion in 2025 has huge potential for companies looking to reach out to engaged users.
Selecting the right app advertising platform can mean the difference between successful interaction and wasted opportunities. Below, we’ve analyzed the top ten in-app ad platforms in India and take a closer examination of their capabilities and target markets. We’ll also explain the reasons why they’re worth a look.
1. Google AdMob
- Introduction: Google AdMob is the most effective in-app advertising platform that taps into Google’s massive network to provide ads across a multitude of applications.
- Audience Reach: AdMob’s platform includes more than a billion people around the world, which covers about 90 percent of users on mobiles in India. This vast reach makes it ideal for businesses looking to grow.
- Ad Formats The following formats of ads: Native, interstitial banner,r and rewarded ads allow for a variety of ways to engage users at various stages of the user experience.
- Potential for Revenue: AdMob offers competitive CPM rates that vary between Rs50 and Rs300 based on the format of the advertisement and the user’s engagement.
- What are the benefits of choosing AdM? Ob It is ideal for businesses looking for an all-in-one solution that includes powerful analytics that are backed by Google’s ecosystem.
2. InMobi
- Overview: The company is a global player located within. Ia, InMobi is tailor-made to reach a variety of Indian users, with a particular focus on targeted targeting that is localized.
- The reach: InMobi reaches over 1.5 billion unique devices worldwide and is extremely active in India’s top app categories, which include gaming, shopping, and news.
- Special Features: Popular for its local-specific targeted advertising, InMobi enables brands to develop regional campaigns based on factors such as language and behavioral information.
- Ideal for: Brands that target Indian audience members with targeted messaging and engaging ads that resonate locally.
3. Affle (MAAS Platform)
- Introduction: Affle, another Indian-based platform, provides solutions based on data using its Mobile Audience as a Service (MAAS) platform. Affle’s technology is highly regarded by businesses that want top-quality app installations and engagement with users.
- Features: Advanced user journey tracking, fraud protection, and machine-learning-powered recommendations.
- What are the benefits of choosing: Affle for brands that focus on performance marketing? Affle’s MAAS platform provides high-quality tracking that is perfect to help you acquire customers.
- Average CPI: Varies from 15 to 4,0 depending on the campaign. This makes it economical for specific app installations.
4. AppLovin
- Overview: Famous for its strong focus on performance, AppLovin has gained traction in the Indian mobile advertising market, particularly in gaming.
- Ad Formats include interstitial, rewarded, and playable ads. This allows advertisers to create immersive ads with engaging experiences.
- AI-powered Optimization: AppLovin’s machine learning technology ensures that ads are shown to the correct users, which results in greater conversions.
- Why choose AppLovin? Its data-driven approach is a great option for advertisers seeking to maximize budgets by gaining insight into user behavior.
5. Chartboost
- Introduction: Chartboost specializes in mobile gaming advertisements, which makes it the perfect choice for developers and businesses that are targeting India’s vast gaming population.
- Unique features: Direct deals marketplace, e-auction options that are programmatically powerful and provide insights via customized analytics.
- Chartboost’s platform is designed to maximize the revenue from ads without disrupting gaming, making it ideal for games that aim to keep the interest of players.
6. IronSource
- Introduction: IronSource offers a full-stack monetization solution that includes mediation and optimization of ad placement with a focus on user-friendly integration of ads.
- Advertising Formats: Supports various kinds of ads, including interstitials and native ads, which allow for customized advertising experiences.
- Why should you choose IronSource for companies and developers looking to maximize their revenue through intelligent ads across various platforms? IronSource is a reliable choice.
7. Vserv
- Overview: A platform with an Indian origin, Vserv caters primarily to emerging markets, which makes it an ideal choice for companies seeking to tap into the Indian market’s regional ones.
- Features: Data-driven targeting with a focus on user engagement.
- Why choose Vserv? If you are a brand looking to reach out to regional markets such as Tier-2 andTier-33 cities, Vserv’s experience with these groups provides an edge.
8. Facebook Audience Network (FAN)
- Introduction: Facebook Audience Network extends the ad-tech ecosystem that Facebook has built beyond its social network by allowing brands to reach users through mobile apps.
- Features high fill rates, a wealth of user information, and a variety of advertisement formats such as native ads that work seamlessly into applications.
- Why FAN is a good choice for brands trying to reach urban, technologically savvy Indian viewers will find FAN efficient, using Facebook’s rich insight into its users.
9. Mobvista (Nativex)
- Mobvista’s Nativex platform is designed to provide powerful programmatic advertisements, specifically for applications that target Asian markets such as India.
- Featureinclude biddingng in real-time, a variety of imaginative ads, and detailed analytics to understand the interactions of your audience.
- What are the benefits of choosing Nativex? If you are a brand that is who are focused on localized advertising methods, Nativex offers granular targeting with an emphasis on engaging campaigns.
10. RevX (by Affle)
- Summary: RevX specializes in re-engagement and retention campaigns, which makes it a great choice for companies looking to reconnect with former customers.
- Important Features: Dynamic a, ds as well as deep insights into the user’s journey, and the ability to programmatically retarget users.
- Why choose RevX for apps that need to engage users again? RevX’s retargeting features provide the ability to personalize your data, which is perfect for establishing long-term user relations.
Choosing the Right In-App Ad Platform for Your Brand
Every platform on this list has been optimized to meet specific needs, whether you’re using Google AdMob for reach, InMobi to target a local audience, or AppLovin to help with AI-driven optimization.
For brands that have an emphasis on regional markets, platforms such as Vserv and InMobi offer comprehensive targeting options to those in the Indian market. In addition, Facebook Audience Network and RevX excel in retargeting with high-quality for mobile-savvy, urban audiences.
Final Takeaway
Ads in-app on India are a great method of reaching users where they’re most engaged, which is within mobile apps. A suitable platform can increase brand recognition, boost downloads of apps, and boost the number of users who stay. When you choose the right platform that is compatible with your objectives for your campaign and users, you can make sure that your advertisements are viewed by the growing number of mobile users in Indithroughto 2025 and beyond.